Now you can style while you dry, with the new ghd aura™ hairdryer for speedy ultimate root-lifting volume & super smooth shine. With two breakthrough innovations in technology, ghd auraª offers a truly new drying and styling experience that delivers the ultimate in luxurious volume and a smooth, shiny finish. Laminair™ technology delivers a 42% more concentrated stream of air than other dryers*, meaning you can work on one section of hair, without disturbing the others, giving you exceptional styling precision and control. What does this mean for your hair? Stunningly smooth and shiny results. While the innovative Cool-Wall™ technology keeps the outer casing and nozzle cool to touch, ensuring you can style much closer to the root for impressive volume. In addition to this, the new ghd aura is 27% quieter and lighter* for a more comfortable drying and styling experience.