Essentially; you are getting 3 things from this 1 product. Protection, style and treatment. So now, when styling or drying your hair – you are actually treating it too. For nearly 20 years, Potion 9 has been the iconic style-care hybrid that stylists and consumers turn to. It’s a weightless treatment that develops and defines any style you choose. If you’re wanting to simply blow wave straight, it will do that. If you’re just wanting to wash and wear it’ll make that happen (amazingly) too. A winner product.