In case you’re not in the hair game and don’t know… Goldwell is a US-based hair brand, and Elumen is their high performance, oxidant-free permanent hair colourant product.
Goldwell Elumen eluminates the hair from inside out to get brilliant, striking colour which people will rave/tweet/screech about (or comment on at the very least).
Here’s a little copy and paste for you: (apple ‘c’ apple ‘v’)
“A coloring process that eclipses conventional technologies: the Elumen magnet-effect creates a new dimension of intensity and durability. Intensive Elumen pigments are physically drawn deep inside the hair where they are anchored securely to produce amazingly intensive and remarkably long-lasting color results.”
Goldwell Elumen eluminates the hair from inside out to get brilliant, striking colour
Suprise!
There’s a repair effect as well…
“More than just a color: the Elumen repair-effect creates brilliance and shine. Like an impure diamond, porous areas of the hair diffuse the light making the hair appear stressed and dull. Elumen fills the porous areas inside the hair and improves the hair”
Nutshell:
(I spoke with Salomé about it – below are some words that came about)
Think healthy, bright (but not only bright) colours, long lasting, glossy, vibrant (Elumen colour reflects light). Colour lasts longer than other stainers – perfect for over processed hair – heals the hair shaft after its been over processed with bleach.
With Elumen there is less bleaching needed – can even colour straight onto your natural hair depending on the effect you are after. Depending on your base colour you may be able to stain directly over your hair and skip the bleaching altogether.
Basically, it’s pretty shit-hot & amazing hair colour which sticks around for ages, and doesn’t get dull or lose its shine.
Ask your stylist why and how (or if) Goldwell Elumen is a good option for you.
Basically, it’s pretty shit-hot & amazing hair colour which sticks around for ages, and doesn’t get dull or lose its shine
P.S.
Salome also happens to be the South African ambassador of Goldwell. That’s why we looked into getting it, and that’s why I asked her for the words…
She recently got an #airbrush and experimented in her meth lab (scar).
Kind of like Nike Air but … Salome Air.
#Salomé
#GoldwellElumen
#ShineBrightLikeaDiamond
#DidItlIkeNikeDidIt
#AirForHair
#FlairforHair
