Lourens and Verushka keep it SIMple

Sim Sensitive is crafted in a fully solar-powered factory in Tampere, Finland, and is completely fragrance-free — a combination that sets it apart in the professional colour and retail hair-care world.

• Philosophy: “For us, sensitivity and domesticity matter — the strength to be ourselves. That’s why we make Scandinavian hair cosmetics from pure raw materials using solar energy.”

• DS Line: Professional hair-care and styling solutions for clients seeking fragrance-free, low-chemical exposure without sacrificing performance.

• Ethics: Vegan, perfume-free, and dermatologically tested.

• Finnish Manufacture: Produced in a dedicated clean-air facility in Tampere, designed for salon-grade quality.

• Signature Treatments: New treatments combine therapeutic performance for scalp, colour, and vegan needs with luxurious results.

• Curated Retail: Products are now displayed with clear guidance for hair and scalp concerns, informed by stylists trained at Sim’s origin.

• In-Salon Experience: Product-demo days and promotions allow clients to test and learn before committing to home care.

• Inspired Styling: Expect fresh colour-care protocols, finishing techniques, and styling inspiration grounded in Sim Sensitive’s ethos of purity and performance.

This journey was more than a trip – it was an infusion of knowledge, inspiration, and innovation, ensuring every client experience reflects the excellence of Sim Sensitive and our commitment to world-class hair care.